Importance of Creating Crowdfunding Rewards

Rewards are essential to any crowdfunding campaign. They show your appreciation for the contributions you’re receiving, and they also create an important incentive for new supporters. Rewards can be anything, so long as you can provide them– it is your responsibility to ensure the rewards are delivered, and that the options you choose are interesting, attractive, and gratifying to your audience. If you’re feeling short on ideas, don’t fret! This post will give you a few tips on how to best reward your supporters.

Before we get started, let’s keep a few things in mind:

• Be sure to choose a reward you are able to deliver: if you promise an extravagant gift, you will create unreasonable expectations for your supporters and unexpected expenses for yourself. Be realistic!
• Match the value of the gift to the size of the contribution: it wouldn’t make much sense to reward a personal concert to a ‚¬5 contribution and a social media shout out to a ‚¬500 contribution!
• You can bundle the gifts to accumulate the value of return on higher contributions: for instance, at the highest contribution level, you can choose to include all the different rewards given out at the previous contribution levels!
• Try to personalize the gifts in some way: not only does it display more gratitude, but it increases the connection to your supporters, and this makes your talent and campaign much more memorable to your supporters.
• Be creative and have fun! Use your imagination and don’t be afraid to think outside the box. Remember, your crowdfunding campaign should be as dynamic and exciting as your talent!

Rewards Inspiration

• With online campaigns, social media is so important! A personal shout out on Facebook, Twitter, or Instagram can not only bring attention to your supporter’s generosity, but it can also raise the profile of your campaign! (Reward suggestion: ‚¬5-‚¬10)
• Signed merchandise: chances are the people who endorse you are passionate about your talent as well! Sharing that common interest, or even simply the fruits of your labor is a great way to connect with your fans. A signed album, t-shirt, drumsticks, towel, water bottle, etc. top the list of this giveaway! (Suggested contribution: ‚¬10-‚¬20)
• Insider exclusive: offer a way for your supporters to see what you’re up to and connect with you in a way other people can’t! This can include a behind-the-scenes preview of your practice or creative process, a meet up for coffee and an interview, VIP tickets or early bird access to your performance or product! (Suggested contribution: ‚¬25-‚¬50)
• Performances: what better way to reward your most supportive fans than to demonstrate your craft? You can offer to perform at a venue or a event of their choice, allowing them to experience the skill and creativity they’ve facilitated, and will give you the opportunity to appeal to more supporters! This is definitely the way to not only make it worthwhile for your supporters, but it gives you the chance to shine and make yourself memorable! (Suggested contribution: ‚¬100+)
• Always send a personal message to anyone that shows support! Be appreciative to everyone, every step of the way. Every click, like, and share on your campaign counts, and make sure that they know you care about their support. (Suggested contribution: ¤)

Last of all, let your supporters know that even if they can’t spare a few ‚¬, they can still help spread the word! Crowdfunding success always hinges on the size your #squad.

Still have questions? Email us at [email protected] or reach us on Facebook or Twitter and we’re happy to help.

Good luck and happy crowdfunding everyone!

TalentBacker Team