The most followed rugby teams and clubs globally

The Most Followed Rugby Teams

1. All Blacks

The All Blacks are by far the most popular rugby team globally.  New Zealand as a country only has a population of 4.8 million but the team has won the hearts of millions of rugby fans around the world.  New Zealand one the first ever Rugby World Cup in 1987 and also won it in 2011 and 2015

New Zealand teams have played test rugby matches against 19 nations, of which 12 have never won a game against the All Blacks.  The All Blacks have also held the number-one World Rugby Ranking ranking longer than all other teams combined.

Instagram – 1.7m

Facebook – 4.7m

Twitter – 966k

2. England

Ever since their first test match in 1871, England have long been a powerhouse in world rugby.  They have won the Six Nations championship on a total of 28 occasions, winning the Grand Slam 13 times and the Triple Crown 26 times €“ making them the most successful outright winners in the tournament’s history.

The were crowned Rugby World Cup champions once in 2003 and have been runners up 3 times.

Instagram – 920m

Facebook – 1.8m

Twitter – 1m

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3. South Africa / Springboks

South Africa and New Zealand are two of the great rugby rivalries and are consistently ranked 1 & 2 in World Rugby rankings, and while the win ratio is in the All Blacks favour, the men in green have beaten the All Blacks more than any other team in rugby union.  This is one rivalry that will keep going for some time.

They match the All Blacks 3 World Cup wins, most winning the 2019 tournament.

Instagram – 564k

Facebook – 1.3m

Twitter – 743k

4. Ireland

Ireland reached number 1 in the World Rugby Rankings for the first time in 2019.  They team has had great success through the years in the Six Nations but a place past the Rugby World Cup quarter finals still eludes them

Instagram – 472k

Facebook – 616k

Twitter – 778m

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5. France

France their first Grand Slam in 1968 and since then they have won the title outright 17 times, including nine grand slams.   After England France are the second most successful European team in the Rugby World Cup, they’ve reached the final three times and semi finals once.

Instagram – 405k

Facebook – 583k

Twitter – 700k

6. Wales

They have won the Six Nations tournament outright 27 times, most recently in 2019, in which they also secured the Grand Slam.  Wales have also played in every World Cup since the inaugural tournament in 1987.  Their best finish was 3rd place in 87.

Instagram – 325k

Facebook – 581k

Twitter – 496m

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The Most Followed Rugby Clubs

1. Stade Toulousain (Toulouse) €“ France

Four Champions Cup wins in 1996, 2003, 2005, 2010 and 20 French league, Top 14 (French league)win have helped Toulouse top this list for years.

Instagram €“ 213k

Facebook 508k

Twitter €“ 310k

Total Followers €“ 1031m

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2. The Sharks €“ South Africa

The Sharks play in the Super Rugby League but have never won any of the Super Rugby competitions but their the biggest team in South Africa which help them gain such a massive following.

Instagram €“ 105k

Facebook 468k

Twitter €“ 214k

Total Followers €“ 787k

Toulon €“ France

Rugby Club Toulonnais are known as the richest rugby club in the world which has helped them the Champions Cup 3 times so far.

Instagram €“ 116k

Facebook 402k

Twitter €“ 200k

Total Followers €“ 718k


Formed in 1996 the Crusaders have now won 10 Super Rugby titles.  Lots of the All Blacks greats €“ Dan Carter, Richie Mounga, Kieran Reed, Richie McCaw, Sonny Bill Williams and a good chuck of the Current All Blacks team played for the Crusaders.

Instagram €“ 202k

Facebook €“ 394k

Twitter €“ 101k

Total Followers €“ 697k

Leinster Rugby €“ Ireland

Leinster Rugby

Leinster are one of the four Irish provincial team who went massive winning streak in starting in 2007, winning 4 Champions Cup titles and 6 Pro 14 titles since.

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Instagram €“ 151k

Facebook €“ 194k

Twitter €“ 270k

Total Followers €“ 615k

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